The Politics of Resentment: Rural Consciousness in Wisconsin and the Rise of Scott Walker, Katherine J. Cramer, University of Chicago Press, 2016.
Ms. Cramer, a University of Wisconsin—Madison Political Science Professor, explored a recent political paradox, “We live in a time of increasing economic inequality, and yet voters continue to elect politicians whose policies respond very disproportionately to the preferences of affluent people.” She examined the origins of this paradox in her home state of Wisconsin, for which rural voters recently tipped the balance from a blue to a red state, seemingly against their own interests. To better understand the opinions of these voters as reported by the usual technique of polling, she personally and repeatedly participated in multiple informal discussions of thirty-nine groups scattered throughout Wisconsin for six years {2007-2012}.
The study identified a very rural identity with “us versus them” characteristics leading to resentment of urban and political elites, public employees, and diverse urban populations. A “rural consciousness” was identified that included “three major components…a perception that rural areas do not receive their fair share of decision-making power, that they are distinct from urban (and suburban) areas in their culture and lifestyle (and these differences are not respected), and that rural areas do not receive their fair share of public resources.” In addition, they believed they worked much harder for lower wages than less deserving urbanites, public employees, and recipients of public assistance and that their culture and communities were dying as a result of these discrepancies.
Reports are reviewed for previous examinations of these perceived discrepancies by the usual political science statistical techniques. At a superficial level, those reports show that rural residents are right about receiving considerably lower wages but wrong about not getting their fair share of public funds. In 2011, per capita median income was in excess of $70,000 for the richest suburbs, about $55,000 for urban counties (without considering the urban poor), and about $40,000 for completely rural counties. Per capita combined state and federal tax revenues were greater than $10,000 from the richest suburbs, over $6,000 from urban counties, and about $4,000 from rural counties. Per capita percentage returned from taxes paid was about 65% state and 150% federal for urban counties and about 100% state and over 400% federal for rural counties (both state and federal graphs skewed by outliers).
However, Ms. Cramer found that the answers from this political science approach didn’t really match the concerns of rural citizens on several important points. The revenues returned to rural regions were often in the form of programs imposed upon then by urban and political elites and staffed by public employees who lived among them. Rural citizens perceived the politicians to be tone deaf to their real needs and the programs to be contrary to their real interests. They perceived the local public employees to be outsiders (them rather than us) with much easier work, better salaries, and enormously better benefits than they had. They perceived their hard-earned tax dollars to be wasted on these programs, public employees, and transfers to what they saw as undeserving urban minorities.
This perspective suggests that voters’ preference for limited government was not rooted in libertarian political principles or identification as Republicans but in a strong rural identity with the perception that services were not benefiting deserving, hard-working people like themselves. Politicians, such as Scott Walker, skillfully directed these rural resentments away from Republican policies that favor affluent people and redirected them toward government, the people who work for it, and urban areas that are home to liberals and people of color. This rural identity with these strong resentments was already firmly established as the result of long-standing difficult rural circumstances and generations of community members teaching these ideas to one another in the context of the national political debate. Scott Walker merely reaped the harvest of a field already prepared for him (how’s that for a rural metaphor?).
So what are the lessons from these findings? First, as on the national level, citizens tend to vote according to personal identities rather than specific policy preferences, with attitudes toward social groups doing the work of ideology. Nationally, as reported by others, numerous additional divisive identities have been experienced, including those involving race, gender, Northerners versus Southerners, and so on. Second, in Wisconsin, it is necessary to reassess what is going on in rural places and reconsider the policy responses. 1) It is possible that resources rural communities are receiving are not effectively addressing the needs of rural communities. 2) It is likely that some of the resources rural communities are receiving are invisible to the people who live there so they are unaware of the programs they use. 3) The manner in which policy is created and delivered is important. If rural residents feel they have been listened to and respected, they may feel different about the programs that result.
My Comments About the Book
My only complaint about the book is that the “Where Does Rural Consciousness Come From?” section is inadequate. Radio was dismissed as a source for resentments with the comment that public radio transcripts were unavailable but that state and local newspapers were a reliable indicator of the local news environment. Has the author never heard of talk radio? Is she unaware of the enormous audience of Rush Limbaugh? As for local newspapers, her study by graduate students from 2007 to 2011 doesn’t begin to cover the period necessary to identify the sources of an identity she says is the product of “generations of community members teaching these ideas to each other”.
In my view, her approach missed the substantial contribution to the rural identity by the propaganda machine of the Koch political network and others. By 1980, the Koch brothers realized there was little support for their extremist, libertarian, anti-government views. Consequently, they and others engaged in several decades of heavy investment in intellectuals, university institutes, think tanks, news media, and contrived grass roots organizations to shape public opinion. Not surprisingly, this PR campaign welcomed identity-based resentments toward social groups so long as they suited the wealthy donors’ agenda. Given the expensive, decades-long efforts to firmly embed these ideas in rural and other identities, it is likely to take similar effort and expense to counter them.